Many have heard of Attention Deficit Disorder, or A.D.D., but have you heard of T.D.D.? It stands for Time Deficit Disorder, and we all have it! In business and banking, the drastic shift to self-serve, when approaching sales and marketing, suddenly adds up.

Let's think about it for a moment. Today's corporations are faced with a business climate of ongoing demands for higher earnings, while reducing operating costs - all without compromising regulatory compliance or customer service. Employees of these corporations, are expected to operate successfully in an environment in which these seemingly unbalanced business practices exist. That same employee has equal demands at home, away from the office. Thus the most desired banking customer is put into the TDD category - over-worked, over-committed, and time-starved. Not exactly a breeding ground for growing deposits organically.

So, how can financial institutions effectively overcome T.D.D.? By implementing intelligent self-serve. The future is banking on it. Customers are expecting it.

Why self-serve? Trends across business channels show industries have turned to self-serve to creatively cut costs and boost revenue without surrendering time-honored service. Point-in-case, the travel industry embraced self-serve and now it is the new standard. Search for fares, compare options, purchase tickets, and now check-in -without ever speaking with an agent. This has become the preferred method for most travelers. As recent survey results show, customers prefer self-serve (fig 1) and are very satisfied (fig 2) with their experiences using self-serve.

Self serve is delivering on the promise of reduced costs of service while enhancing the bottom-line. Banks offering Ignite's interactive self-serve solutions fulfill the top 5 "MUSTS" for effective self-serve. The chart below (fig 3) illustrates typical marketing results using only words to capture attention and action. The second chart (fig 4) highlights the overall improvement to the sales process and bottom-line using Ignite's intelligent interactive self serve guides. Experience has shown a lift from 2 out of 100 - the industry average - to 13 out of 100 with Ignite's service. An average improvement of 650%.

When looking for a cure for TDD, intelligent self serve is a quick and valid prescription. Call to schedule a convenient and personalized demonstration. In minutes you will see how intelligent self serve generates leads and revenue for your institution. 972.789.5522.