Self-Serve Solutions

The financial industry is using the internet to sell products... are you?

Self-service, now an established practice in the airline, hotel and retail industry is also inevitable in the financial industry for improved efficiency, lower cost of operations and enhanced customer experience. Many financial institutions have tried a variety of self-serve tools with little return on investment. Existing self-serve solutions lack built in-intuition and personalization, limiting the customer's ability to take immediate action. Additionally, intimate knowledge of the customer's needs and desires is not captured with traditional tools - causing financial institutions to miss opportunities to present timely and relevant product offers.

As the Internet continues to evolve into customer-centric interaction, history has shown customers will expect their financial institution to do the same. With competition for organic deposit growth at an all time high, meeting customer demands becomes a necessary step in winning the business.

Opportunity

Ignite Sales was the first to enter the interactive web-based profiling arena with a financial planning front-end and profiling back-end specifically for the financial industry. When financial institutions allow the customer to self-educate while they reveal individual financial needs and goals, the financial institution is afforded the opportunity to present the appropriate products and services to all customers while limiting the need to engage bank personnel to only the most profitable customers. The financial institution in essence is interacting with customers using a self-serve solution that mimics the actions of the financial institution's best relationship managers. Solutions such as these provide results 35 times the norm with an ROI in 6 months.

Advantage

Ignite's Customer Relationship Guides intelligently interact with customers, gathering the information entered and modeling the data real-time to present the best fit products and personalized course of action. Using the financial institution's best practices and building that intelligence into the Customer Relationship Guide provides consistent and compliant product suggestions every time. The information gathered during this interaction produces a customized profile which is distributed to the relationship banker of choice when the customer initiates a request for contact. Qualified leads are distributed to the appropriate channel while others remain in self-serve mode. Reducing unnecessary face-to-face consultations as well as eliminating non-qualified leads decreases operating costs while improving the overall customer experience. It's no longer a question of whether to implement Web self-serve. It's a matter of when.

The benefits of Self-Service include:

• Improved Customer Loyalty
• Cost Savings
• Increased Revenue