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Fifth Third Bank Implements Ignite's Business Banking Guide for More Profitable Relationships

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Dana Harris
(978) 440-8392
dana@redjavelin.com
Red Javelin Communications, Inc.

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Ignite Sales has energized marketing efforts for some of the country's leading financial institutions. Thanks to the flexibility of the company's solutions, banks of all sizes can benefit from its strategic selling technologies.

Citigroup (NYSE: C) is a global financial services company with some 200 million customer accounts and conducts business in more than 100 countries providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage and asset management under such brand names as Citibank, Smith Barney, CitiFinancial and Primerica. Additional information may be found at www.citigroup.com.

Sovereign Bancorp, Inc. (NYSE:SOV) is the parent company of Sovereign Bank, an $80 billion financial institution with nearly 800 community banking offices and 12,000 team members with principal markets in the Northeast United States. Sovereign offers a broad array of financial services and products including retail banking, business and corporate banking, cash management, capital markets, wealth management and insurance. Sovereign is the 18th largest banking institution in the US. For more information visit www.sovereignbank.com.

Wells Fargo & Company (NYSE: WFC) is a diversified financial services company providing banking, insurance, investments, mortgage and consumer finance for more than 23 million customers through 6,200 stores, the internet and other distribution channels across North America and elsewhere internationally. Wells Fargo ranks fifth in US banks with $500 billion in assets and 154,000 team members. For more information visit www.wellsfargo.com.

Fifth Third Bancorp (NASDAQ: FITB) is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $112 billion in assets and operates 16 affiliates with 1,309 full-service Banking Centers, including 101 Bank Mart® locations open seven days a week inside select grocery stores and 2,390 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2010, had $190 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Additional information can be viewed at www.53.com.


Nationwide Bank is a federally chartered, FDIC-insured savings bank and a subsidiary of Nationwide Financial Services, Inc. Nationwide Financial, based in Columbus, Ohio, provides a variety of financial services that help consumers invest and protect their long-term assets, and offers retirement plans and services through both public- and private-sector employers. Nationwide Financial is part of the Nationwide group of companies, which offers diversified insurance and financial services. The group is led by Nationwide Mutual Insurance Company, which is ranked No. 108 on the Fortune 500 list based on 2007 revenue. For more information, visit www.nationwide.com.

American National Bank (ANB) is one of the oldest independently owned banks in Texas. Founded in 1875, the bank now boasts assets of more than $1 billion in its offices throughout Northeast Texas. For more information, visit www.anbtx.com.
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