Cut Costs - Grow Revenue

Many have promised... few have delivered... until now.

With the financial industry having focused much of the past several years on M&A, the shift is now on increasing market share through organic growth. However, attrition rates are high with 30% in the first year and a staggering 60% in the first 90 days. Incorrect product matching and poor service experience are primary drivers of customer dissatisfaction.

How can the financial industry deliver timely, consistent, cost effective information to their customers and improve service without increasing costs? There continues to be lost opportunity with 56% of consumers having only one account with their financial institution while client managers argue that 60% to 80% of branch leads are unproductive because they lack qualification. These are costly mistakes placing unnecessary strain on revenue.

Opportunity - Time and Money Saved, Revenue Generated

Ignite's technology provides the financial industry with measurable opportunities to enhance revenue by acquiring new accounts, presenting relevant cross-sell opportunities, and tracking customer behavior all while lowering operating costs. Ignite helps the financial industry realize the full potential of the Internet through a patented process that engages the customer in an interactive dialog which presents a clear understanding of their goals and desires. Once revealed, the Customer Relationship Guide is now armed with personal knowledge to systematically present a customized product bundle suited for the customer's needs - all without sacrificing revenue. Using Ignite's non intimidating, jargon-free Customer Relationship Guides to interact, the financial institution is gaining priceless financial information about their customers.

Of special value are the little-known facts about the customer beyond the financial institution's database that exist outside their four walls. This information is vital to capturing additional accounts from each customer. The financial institution gains a predictive modeling engine, aggregated database, and customer engagement at the point-of-sale across channels. No more unqualified leads, missed opportunities or incorrect product presentments utilizing Ignite's Customer Relationship Guides.

Advantages

Ignite's financial institutions boast marketing results of at least 10 times the industry average and a return on investment in less than 6 months - regardless of institution size. Recognized twice by industry research firm, Celent as best-in-class for helping financial institutions gain new accounts.