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NEWS:

Fifth Third Bank Implements Ignite's Business Banking Guide for More Profitable Relationships

MEDIA CONTACT:

Dana Harris
(978) 440-8392
dana@redjavelin.com
Red Javelin Communications, Inc.

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Making the most of your existing resources can have a big impact on your efficiency ratio and your profitability. That's why we designed our patented guided selling platform to get the most out of every sales opportunity.

Our unique interactive tool guides your customers, prospects and employees through simply-phrased questions about what they have and might need, adapting the interview based on information it learns from them.

Since the interview is driven behind-the-scenes by business rules you set, you're certain to guide the conversation towards the products and services that build profitable, long-term relationships.

Best of all, you can do all this with your current employees and the systems you already own.

Call 972-789-5522 to arrange a live demo of the selling solution Forrester Research recently cited as a successful approach to multi-channel selling.

Benefits

Higher-quality, more consistent sales interactions across channels. With Ignite, you're assured that sales consultants, call center associates and customers on your website always get the information they need, that every product recommendation is the one you intend, and that your "brand ambassadors" always represent your company the way you intended.

Faster, less expensive training. Educating employees about the latest product improvements becomes an invisible part of their day, as behind-the-scene updates to business rules ensure that the most up-to-date products are part of each recommendation.

Personalized product and service recommendations. By focusing each conversation on the financial issues most relevant to the individual prospect, your salespeople build stronger, more trusted interpersonal relationships from the start, positively impacting both initial acquisition and long-term retention.

Greater accountability for sales opportunities. Automated lead tracking ensures that nothing falls through the cracks, whether it's an online lead, an in-branch consultation, or a chance for upsell or product activation during the critical first 90 days of a relationship.

Platform-neutral, IT-independent technology. Because we host our Web-based guided selling system, no investment in technology or additional personnel is required. Instead, you can depend on regular updates and our 99.9% uptime guarantee.

Immediately-actionable customer and prospect analytics. Our proprietary business intelligence engine captures the "voice of the customer" and catalogs every visitor response, product and service recommendation, and action taken - then leverages our lead tracking capabilities - empowering you to analyze and segment this invaluable data at a fraction of the cost of focus groups, surveys, or other intelligence-gathering channels.

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To learn more about our solutions and their proven impact on our customers' bottom lines, call 972‑789‑5522 today - or to request a client case study, please send an email to bboe@ignitesales.com and put the words "Case Study" in the subject line.

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