Marketing Intelligence

How can financial institutions turn every customer contact into a personal and effective interaction? With competition on every corner or simply a click away, every touch point must accomplish the following to be successful - be personalized, proficient and productive. In today's society, financial institutions must be able to respond to the increasingly time-starved, need-it-now consumer market. It's inevitable that technology is the answer to satisfying those demands.

Opportunity - Ask - Observe - Acquire

Ignite Financial provides the technology to capture customer needs and desires instantly ultimately providing the financial institution with the customer blue-print for driving marketing initiatives. Using Ignite's Customer Relationship Guides, financial institutions are learning what makes their customers' tick so they can materialize each touch point opportunity creating a loyal and satisfied customer.

Marketing Intelligence provides the business aptitude needed to:

• Enhance the revenue captured from each customer
• Predict the future financial needs of each customer
• Deliver a targeted message based on learned customer demands
• Instantly present other products of relevance during self-serve interaction
• Turn behavioral intelligence into revenue and lower costs
• Enforce compliance with policies, procedures and regulations
• Identify future trends and industry issues before they happen
• Distribute qualified leads to the appropriate channel
• Create a win-win for the customer and the financial institution during the impressionable first 90 days.

Advantage

Marketing Intelligence reveals characteristics necessary to develop superior segmentations and reports the results so the financial institution can repeat and enhance successful marketing campaigns. Ignite provides actionable information that allows institutions to identify and qualify prospects to retain and grow their existing client base.

• Power Segmentation
  Meaningful segments that maximize the return on your marketing investment
• Intelligent Campaign Profiling
  In-depth actionable analysis identifies which message, product and profile works best on each power segment
• Next Best Product Prediction
  Leverage aggregated data to present in real-time the just right sequence of products to each individual at every interaction
• Acquisition, Renewal and Retention
  Targeted and relevant product offerings promote loyalty, retention and on-boarding with ten-fold results over current marketing efforts
• Measurable Marketing Returns
  Measure the effectiveness of direct mail, newspaper ads and self-serve channel touches.

Information is more than just power. When incorporated with a powerful, intelligent marketing engine, best of breed practices and measurement can be realized.