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Real Stories NEWS: Fifth Third Bank Implements Ignite's Business Banking Guide for More Profitable Relationships |
TestimonialsAs the saying goes, "You can't argue with success." The rapid return on investment reported by financial institutions implementing Ignite's Customer Relationship Guides is proof that it is a success - delivering a marketing success rate of 10 percent, well above the industry-accepted 1 percent. Ignite clients report an increase of 50 to 250 percent in qualified applications. But it's more than just growth in applications, financial institutions are learning about their customers and their financial needs, and the one-to-one relationships formed are improving their overall customer satisfaction ratings and loyalty. Financial Institution Customer Comments"This planner is fantastic. It's worth its weight in gold.
I'm glad I bank at..."
"Definitely a best-of-breed product. It's a got-to-have..."
Financial Institution Client Comments"We can't believe how much more we know about our customers."
Ignite's "reports are easy to understand and allow us to target market with more precision."
- Community Bank Marketing Director
Ignite's "planners are the futureĀ?. They cross-sell our products
and services that are relevant to each of our customers at the time of need."
- Meridien Research keynote speaker April 2001
"The value of Ignite's service is equally beneficial for our
financial institution and our customers."
- Large National Financial Institution VP Retail
"The qualified leads the Ignite service provides our advisors has
helped us raise productivity levels and stay within budget."
- Top 10 Bank Client Services
Industry Analyst Comments
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